Marketing News

Seaweed-Infused Beauty Products Propel Consumer Interest

By incorporating this glistening algae into their products, CPG companies can meet the increasing demand for functional ingredients that promote health and wellness.

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By: Lianna Albrizio

Associate Editor

It’s true what Samuel E. Wright said in The Little Mermaid’s theme song, “Under the Sea:” “the seaweed is always greener in somebody’s else lake.” According to leading data and analytics company, GlobalData, the large algae that grows in the sea is carving out a niche in consumer-packaged goods (CPG) propelled by health and sustainability. Seaweed is being incorporated into a variety of products beyond food and beverage and extending into the star ingredient in health supplements, personal...

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